The History

Misty May was established in 2009 by designer Trine Habel. Trine has for over 14 years worked for several major Danish fashion brands, where she has helped to make collections of jersey, knit and woven products, strong on the European market.

Misty May is the next step and the vision to create clothes that are not tied to a single trend, a single season, but that have so many subtle references that design does not become "worn out".
Trine has a great love and attention for detail - this is where the feminine expressions are being expressed and come to life.

The Brand

Misty May speaks with an understated feminine power, expressed through the interaction between the fragile and rugged. Misty May is a representation, as such, of the feminine silhouette and carefully chosen detail.

The AudienceFall2010 Pifture6

Misty May is aimed at the devoted woman who will experience life through her surroundings. She appreciates the humour, presence, naturalness of the feminine ideal.

Misty May's clothes are a part of her choice for her wardrobe, since the expression is in line with her way of looking at the world.

The Vision

The vision of Misty May is to create clothes which are not related to a single trend or a single season, but which would include so many understated elements that the design wouldn't be "worn out".

Misty May wants to put all times, all elements from the feminine universe together with the stories which lie in the detail, woven in the choice of structure and material. 

This love for detail is essential and it's here the feminine expression gets its edge.

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